Upcoming Instagram updates in 2025

All social media platforms have to improve and adapt to stay ahead of new emerging platforms. Not all those changes are relevant to marketing a small business and it is important to ignore any that don’t work for you and your business.  

➡️ Here are some of the updates to Instagram that could be useful for you:

Changes in direct messages

• Schedule messages

Working late? If you want to make sure a message arrives to the receiver at a more convenient time, you can now schedule what specific date and time a message should be sent. To do this, you tap and hold the ‘send’ button before sending the message.

• Pin a chat 📌

Now you can pin specific chats to the top of your message list, making it convenient to find ongoing chats with collaborators, influencers or coworkers.

• Edit messages

You can now edit messages for up to 15 minutes after sending it. Tap and hold the sent message, then click the option ‘edit’. This way you can catch mistakes.

Changes in Reels

• Clickable links

Instagram now allows Meta-verified Instagram users to add clickable links to their reels. This increases engagement and can drive traffic to your website but is a paid and tiered feature.

• Trial Reels

Post a Reel directly to the Reel For You Page, only to accounts who don’t follow you. This Reel will not be shown in your feed or to your existing followers. Based on the engagement with the trial Reel, you can decide if you would like to post it on your feed to your followers as well. This is an excellent way to test out a new look, new content or a new tone of voice in your posts.

Changes in your profile page and grid

• Squares become 4x5 vertical rectangles

Instagram’s classic squares will soon be a thing of the past. Instead, your grid will be made up of 4x5 vertical rectangles. You will still be able to post squares, however the image preview from your profile page will show the new grid. We recommend changing posts now to the 4x5 format.

• Highlight bubbles are leaving

They will no longer be bubbles, they will become another tab next to your posts and Reels tabs.

• Schedule posts 🗓️

Post scheduling is coming to Instagram, by adjusting the settings before hitting ‘post’ on your new post or Reel.

• Add multiple links to your bio 

Now you don’t have to choose between linking your web shop, blog, or events, you can link them all. In ‘edit profile’, add up to five links to your profile page.

• Pinned posts 📌

You can now pin a post to the top of your profile. Simply tap the three bubbles at the top of the desired post, and hit ‘Pin to your profile’. This is great if you’ve made an introduction video or have a particular moment you would like to highlight for those visiting your profile for the first time.

This is just a few of the many updates that Meta is making. Keep an eye out for the latest updates on our blog for more changes that could help your marketing.

💡 Would you like to know how your social media marketing is going and what we recommend for your accounts? 

➡️ We offer a comprehensive review of your social media, including user experience (what it is like for a stranger to look at your profiles and posts), design, content and who your followers actually are. Included are specific tips for your social media marketing and it costs 3500 kr + moms. ⬅️

Find out more about our social media marketing services and get in touch with us for more information.