When you need a flyer. Or a poster. Or something to stand out at an event.

With all the talk about digital imagery, the good ol' brochure and materials for events get forgotten.

Until you need them...

Printed materials create a physical connection with your target market and are really necessary at events and for local marketing. Whether it's business cards, brochures, or flyers, they make your services more tangible and leave a lasting impression.

Now that so few companies send out physical materials, having something physical makes your business stand out - and that is what marketing it all about!

Tips for effective printed materials in 2025

1. Who do you want to look at it? Tailor the material to your target audience: what resonates with them visually? What information do they need now?

2. Keep it simple and short: Reduce your text by 80% so that you don’t overwhelm your audience.

3. Use high-resolution images: Blurry or low-resolution photos are unprofessional.

4. Choose the right paper: Believe it or not, the type of paper you use matters. Consider the texture and weight of the paper for your design.

5. Include a clear next step (call-to-action): What do you want their next step to be? Is it visiting your website, signing up for an event or making a purchase?

6. Use your branding: Make sure all printed materials use your colour scheme, fonts and logo to remind people of your brand.

Can we help you get pens, leaflets, posters or a roll-up designed and printed?

We work with five printing companies in Stockholm and in eastern Europe who produce everything from notebooks to t-shirts, as well as flyers and business cards and event stands. As always everything we do is designed with the smallest business in mind so if you need 100 leaflets, 50 business cards or an entire event stand designing and producing, get in touch with Zen or Katti.